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Real Blended Search

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  1. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Blended rank measures rank among all types of search results including text, images, video, local, and social results. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very...

  2. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    An improved news algorithm is designed to better respond to real-time trends and decide which queries should return news articles in search results. Google also has “made an adjustment” to how news results are blended in universal search.

  3. Making the Most of Your Local Search Marketing Dollars

    Now let me see if I can get this right: universal search begat blended search, that when combined with collective interest becomes social search, and if it has a geo-modifier it becomes local search. Clients often ask where they should spend their...

  4. Think Universal, Act Local

    But local could be the dark horse that silences questions of video's impact in blended search results. After all, these formats -- for the same reason they attract the eye in blended search results -- are sexier than maps and stock quotes...

  5. Is Google Not So Portal-Like After All?

    As Kevin Ryan reported in "Uncovering the Real Universal Search," comScore found that in only one week in January, of 1.2 billion search queries in the U.S.there were 220 million universal search results.

  6. Search Within a Search: Where's it Leading?

    The real trick in search and connected ad revenue lies in finding the right mix of vermouth, vodka, and olive juice without blowing the whole darn thing up. Last week, we reviewed the changes occurring in blended search and the impact they're...