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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. According to the analysis in BrightEdge’s data set, we found queries related to the...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. It's a lot more time-intensive, but also means your building real brand assets, which have value...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. In addition, DoubleClick says it has also rolled out bid optimization for Shopping...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit?

  7. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    A brief UI walk-through analysis is the real litmus test of a UX pro. Can they describe or have examples of their task-analysis process? Task analysis is a key function of the problem definition phase and results in an optimized task analysis that...