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  1. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Like most companies, you probably haven't done a real task analysis yet, and need to start from scratch. A competitive analysis produces very different results. Knowledge Gap Analysis vs. If there aren't major gaps between the perfect flow and your...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    The real genius of the task analysis process is in optimizing the task. The real goal of task analysis is finding ways to remove or automate specific task steps, thereby helping the user achieve their desired outcome with fewer steps or less...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Now, however, ISPs have begun blocking the IP addresses used by Twitter themselves, according to an analysis carried out by internet monitoring firm Renesys. Erdoğan has also threatened to ban Facebook and YouTube, two other services which he says...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Granted, I was writing down every hashtag that came up on the...