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  1. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A brief UI walk-through analysis is the real litmus test of a UX pro. Can they describe or have examples of their task-analysis process? Task analysis is a key function of the problem definition phase and results in an optimized task analysis that...

  3. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Like most companies, you probably haven't done a real task analysis yet, and need to start from scratch. A competitive analysis produces very different results. Knowledge Gap Analysis vs. If there aren't major gaps between the perfect flow and your...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real...