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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time. While most companies struggle with their corporate metabolisms to call a meeting in two hours, Amazon's culture...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Over the years Google algorithm has been changing to take into account...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The real question is can you do good influencer marketing? Anyone can do bad influencer marketing. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box.

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other...

  6. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers...