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  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Starting small allows for process set up which we will discuss below, but also can speed up the time to implementation and results, which can then immediately be heralded in order to gain more funding to do more.

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Social Engagement: Once you're creating content worth reading build your social audience. Page Load Speed: It’s boring and done to death but make sure you know how your site is performing. In many respects conversion rate optimization requires as...

  3. Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

    One word: speed. The Paris meeting on overhauling HTTP included presentations about four specific proposals for HTTP 2.0, including SPDY by Google (that's being used right now), and HTTP Speed+ Mobility developed at Microsoft.

  4. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    For those B2B marketers already aware or getting up to speed, here are nine key points to take into consideration, in the wake of Google’s enhancements to signed-in search data. While we can argue whether Google’s intentions are well purposed in...

  5. Hypertext Visionary Jorge Luis Borges Celebrated with Google Logo

    Were it not for Borges and other visionaries such as American inventor and engineer Vannevar Bush – who predicted the arrival of the “memex,” in which an individual could store all “his books, records, and communications, and which is mechanized...

  6. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Use a simple, clear call-to-action such as "Read More" or "Continue Reading". By including the top share buttons, "speed sharers" can still share the article without clicking through. These buttons serve as social proof and speed sharing actions.