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  1. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. But it's the difference between reading a description of a person and seeing that person every day of...

  2. Using the DMAIC Process for SEO Projects

    The data you collect has to be relevant to the problem statement from the define phase and what the customer will determine is critical to the quality of your product or service. Again, you should talk about the COPQ metric and how the problem is...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...

  4. Twitter Speak From @ to Z – Terms & Definitions

    In other words, it is a service that helps a user shorten a long URL, which is incredibly important for Twitter users considering the 140 character limit on Tweets. It offers real time analytics, suggests the best posting time based on past data...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    It may not seem like a big deal, but I found myself wanting to convert the red Xs into blue checkmarks, both when I first signed up for the service, and just now when I purposely left fields incomplete to generate the screenshot.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Those reading this will likely have no problem learning new methods to track audiences, behaviors, and conversions, and adapting planning and...

  7. How to Build Your First Content Marketing Strategy

    For example, maybe you're writing about a popular service that your business provides. You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com.

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Regardless of your product or service offering, you should start planning for Q4 right now. Your target audience is moving between platforms such as reading email, conducting searches, as well as reading related content.