SEO News

Reading Room

  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. If you're tempted to stop reading now, due to custom report phobia, relax. Successful digital marketing campaigns are now data-driven.

  2. Responsive Design vs. Task-Oriented UX Design

    If your site requires more doing than reading, yours is an interaction task site, which can't be successfully served with a responsive design. For instance, they may sit in a coffee shop for 20 minutes, reading a news site, looking up hotels, etc.

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If the reasons to do so are unclear, I recommend reading the post "Who Owns Your Social Network? I recently asked this question to a standing-room only session of marketers, and not a single hand went up.

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    A: About two-thirds of the room raised their hand. I also liked how you showed us articles you have written, and how businesspeople reached out to you after reading them. After presenting to the class, hearing their questions, and reading their...

  5. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    I highly recommend reading the article for the full picture, but the basic consensus was that 63 percent of those tested preferred Bing's layout related to social search (though not universal). When Bing first launched it was, in no uncertain terms...

  6. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    There’s always room for improvement, so we’re going to keep working on getting the mix right. UPDATE: You may also be interested in reading "Organic vs. Google is now showing three less results on searches for brand names (7, rather than 10).