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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs should be written for the 5th to 8th-grade reading level. For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi warns against jumping right in at the level of keywords, platforms and big data. This is an interesting question, partly because of the varying level of responses. You can usually identify this type of content by reading their blog for half...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). We allowed the campaigns to run for a few days to see if...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out his post on segments when you're done reading this one. The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists.