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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs should be written for the 5th to 8th-grade reading level. For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi warns against jumping right in at the level of keywords, platforms and big data. This is an interesting question, partly because of the varying level of responses. You can usually identify this type of content by reading their blog for half...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). We allowed the campaigns to run for a few days to see if...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out his post on segments when you're done reading this one. The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The stories we share the most are always personal on some level and usually contain some dimension of usefulness, sweetness, humor, inspiration, or surprise. Present counters next to these actions as a way to reinforce the idea that yours is a...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on Hulu, reading, or even doing nothing.