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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Consisting of itineraries and general resort information provided by the holiday operators, nobody would suggest that this content belonged to the site to begin with – but nobody could argue that this content wasn't useful for people looking to...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. It is no longer about reading tea leaves to determine whether an...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    Takeaways: I love the book and think it's great for Kawasaki to help enable individuals to create and publish their own books. What is Kawasaki's latest book all about? APE is a book that talks about how to be an author, publisher, and entrepreneur...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. Between sessions, many attendees grabbed a cup of coffee while reading through agendas and navigating back and forth from the Expo Hall to...

  7. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    He died on May 24, 1543, supposedly the same day he received an advanced copy of his book, which the Catholic Church deemed as forbidden reading for nearly three centuries. An animated Google Doodle today celebrates Nicolaus Copernicus, the...

  8. Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

    The Wall Street Journal has obtained some excerpts from Schmidt's upcoming book, "The New Digital Age. The book, co-written with Google Ideas chief Jared Cohen, is due out in April. Is this book all about the hype or an accurate description of...

  9. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Read the book that's been decaying on your Kindle for months. For example, if you write an article about working with bloggers and one of your blogger connections gets pissed off after reading it, recognize what you could have done better to more...

  10. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. There's a huge amount you can learn about marketing by reading about...

  11. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...