What is good news for local businesses is the fact that not many people are just reading the first review for a local business. BrightLocal has revealed insights from their new consumer review survey looking at local search.
For people who aren't experienced with WordPress themes but deal with them a lot, I would suggest reading and understanding the WordPress page on theme development (you don't have to be a complete techie to understand it).
Still, as with most college reading assignments, I approached it with disdain, prepared to extract what I needed for the next class exam and then forget about it. Years and years ago, when I was in graduate school, I read an article published in...
Setting aside the fact that you likely aren't reading this article, let's look at the 100 percent outsourced options. With the rise of smartphones and mapping apps we're living in the era of local search and discovery.
Further reading: This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. In fact, the production of digital and social content growth accounts for over 90 percent of all...
Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.
You will find thorough instructions on analyzing the data by reading "How to Conduct a Link Audit". It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now...
I'm sure there are many of you reading this post that could use some mechanism for saving time, while also confirming link removals. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for...
What is the impression I want to make on the person reading it? Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content on a poorly designed website?
I've been reading, and thinking, about the marriage of schema and Mobile. The same can be said for online marketing. You're competing for search engine real estate. The view has changed over the years – from 10 blue links to maps to local search to...
If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears to have dulled the senses...
It shouldn’t be the case where people have to dig around buried in small print or have to click and look around a long time to find out, ‘Oh, this content that I am reading was actually paid. Advertorials have been popping up on websites with much...
It is worth noting, however, that any site or news service could prevent Google from showing links to and snippets from any site by simply utilizing robots.txt to disallow Google’s bots from reading and indexing the site.
Further reading: Further reading: Reading Online Text: A Comparison of Four White Space Layouts Further reading: Further reading: New and modern aesthetic, design, and navigational considerations are being built into the architecture of new website...
While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. People love reading stories and connecting with others, so give them that opportunity because that...
Check out his post on segments when you're done reading this one. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced...
I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties.
Keep reading for all the information you'll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.
While you're there reading for your own benefit, be smart about bookmarking and starring content as you go so you can easily share it later. You're doing your due diligence and reading content anyway – get more from your time by using it for...
On the West Coast, the new "True Blood" Season 6 trailer was tops, followed by a "Walking Dead" lip reading parody. Ever wonder if that funny video you shared on Facebook is popular in other parts of the county?
