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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. Blogs should be written for the 5th to 8th-grade reading level.

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    If you're tempted to stop reading now, due to custom report phobia, relax. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  4. Responsive Design vs. Task-Oriented UX Design

    If your site requires more doing than reading, yours is an interaction task site, which can't be successfully served with a responsive design. For instance, they may sit in a coffee shop for 20 minutes, reading a news site, looking up hotels, etc.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Just when you think you have the Google Display Network...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very appreciative mood. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.