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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    You can be more observant about types of language, body language, and environment when you're seeing and hearing something (as opposed to just reading). You may want to consider building out an international presence to help your business grow for...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    There has to be a careful balance of reading their work, complementing their work, sharing their work and then relating their work to your business. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Between sessions, many attendees grabbed a cup of coffee while reading through agendas and navigating back and forth from the Expo Hall to keynote presentations and sessions. Between keynote speakers and intensive sessions, the Marriott Marquis was...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    However, all that reading can be a real killer when it comes to getting work done. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in...