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  1. How to Build Your First Content Marketing Strategy

    Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your readers. Attracts your readers and keeps them engaged. For example, readers love top 5 or top 10 lists.

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile search numbers for SEW readers. This will come about as brand advertisers increasingly evolve their campaigns to the realities of...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    SEW will bring highlights from SES Chicago sessions to readers throughout the November 12-16 event. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Where we used to write to the machine, painstakingly trying to balance the readers’ needs with algorithmic preferences, the machines are now writing to us. After spending some time getting to know them and their platform, I fear the days of...

  5. Placement-Targeted Campaigns: Taming the Beast

    In an earlier column, I advised readers to monitor performance of keyword-targeted campaigns on a site-by-site basis using Placement Performance reports. Several readers have written to report that they've attempted to implement this strategy, but...

  6. Killer Site Targeting: PPC Content Scrape & Bake Tools

    Observant readers might recall a recent column where I described a problem with the Placement Tool – the Tool frequently fails to identify sites that accept AdWords ads. This week I'll turn to a new method for finding sites for Google AdWords...