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  1. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Your viewers, readers and visitors have an insatiable appetite for all things Google. Or at the same hour, you can find hot topics and odd stories at the 140 Character Conference. I'll be covering the News Search Optimization session myself.

  2. SES Toronto 2009 Kicks Off Today in Canada

    How clean is your content and is it engaging for your readers? The largest search engine marketing conference and expo in Canada kicks off today at the Sheraton Centre Toronto. And Search Engine Strategies (SES) Toronto 2009 marked the occasion by...

  3. SearchDay | Setting up PPC Campaigns 101

    Assessing the Success of Our Promotion SEW EXPERTS: PROMOTION & LINK BUILDING Did Search Engine Watch readers vote for their favorite promotion ideas? If you've never been to SES New York before, then navigating the conference agenda can seem...

  4. Social Media Madness -- The Sweet 16, Part 2

    Follow what your customers/readers find of most interest and adjust product/services/content accordingly. The only major search marketing conference and expo on the East Coast, SES New York will be packed with more than 70 sessions, plus more than...

  5. Search Engine Optimization in a Down Economy

    I haven't been able to find much good information on this (please comment below if you can share resources with other readers), but I've seen bid rates for paid search remain somewhat flat (or even increase), while supply is increasing.

  6. Matt McGowan Quoted in BusinessWeek Article about SEO Jobs

    The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. If you look over the conference agenda, here are a couple of examples of the sessions that you won't want to miss:

  7. The Future of Online Ads: Location, Location, Location

    Search Engine Watch readers can take advantage of a $1,695 rate ($200 off current registration price) by entering the promotional code ILM08SEW when registering (offer good until October 27). Local search and geo-targeting will be key subjects at...

  8. SearchDay: Link Building via Word-of-Mouth

    As usual and expected, it's fantastically vague, but since a chunk of our readers at any given time are new to search, it's worth going over. BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on...

  9. Black, White, and Blue all Over

    A local [online” visitor generates 17 monthly page views on average versus six for national readers, and has twice the display revenue per page as a national reader," Barrett said.click to enlarge The goal is to have about 500 blogs on locally...

  10. Guess Who's Skin Deep in The New York Times?

    Fishkin, the chief executive of SEOmoz, a company that does search engine optimization, posted six photos of himself on his blog, seomoz.org/blog and let readers vote for their favorite. More than 400 nameless readers weighed in on the matter of...