Excellent content has high audience value and points readers to other resources via cocitation. This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter.
Jones has been kind enough to offer SEW readers the chance to win one of five signed copies. It talks about putting a team together and how to find resources like industry news and search conferences.
Bloomberg BusinessweekSharing content socially will earn online magazine's readers more access. Here's a quick recap of search and social marketing news and tips from the past week. SSL Web Sites Don't Get Ranking Boost In Google – Search Engine...
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. A lot has changed in the search engine optimization (SEO) industry during the past year.
It seems that readers here want to learn how to implement various things. Dedicated authors and blogs might have a certain set of readers who will just blindly read everything they publish, but to the rest of the world you have one line that has...
The future of SEO is not in the technology, it’s in the ability to tell stories that readers and Google will find interesting… and that’s public relations. Many people today recognize that search engine optimization (SEO) and public relations (PR...
As the clock ticks down to 2013, we're celebrating the Best of 2012 by revisiting our most popular columns, as determined by our readers. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news...
You just need to know how to properly frame your topics for your readers. If your goal is to keep people coming back and invite new readers, you should do some target market research to see what your audience will respond to.
SEW Weekly is designed to share tips, tricks and helpful search and social insights our readers and listeners can use in pursuit of a more holistic marketing strategy. Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program...
Compile old posts into tightly-knit groups and write summary posts linking readers to these older resources. Other information sources - compile a list of newsletters, videos, websites, etc.from your industry that your readers will find helpful and...
Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect with your readers – and with search engines. If not, provide links to definitions or other content; don’t assume all...
So, just because traditional journalists don’t want to tell their readers how to “master the bunny hop bicycle trick with help from a professional BMX rider” doesn’t make it “low-quality content. Web search interest in “how to” has doubled in the...
The key to persistent, productive blogging, he said, is to “have a plan, be adaptable and use blogging as a platform to share useful information that provides value to readers but also reinforces sales, referrals and social shares.
Not seeing this one myself, but SEW readers and others including Google Operating System (where the screenshot above was taken from) report that you can search for pages from past eras, such as "Jurassic Era," "Victorian Era," "the Gilded Age...
This paradigm changed dramatically with the advent of the Internet, as readers could now easily read snippets of news from various sources with a few clicks of the mouse. But searches performed on non-search engine news sites actually outdistanced...
Not only will you bore your readers and the content will lack natural flow, but the pages can be flagged-up by search engines as spam. Achieving the perfect search engine optimization (SEO) strategy for any website can often feel nigh on impossible.
Over the final two weeks of 2011, we're celebrating the Best of 2011 by revisiting our most popular columns, as determined by our readers. With the recent news, penalties, and algorithm changes, have you begun to change your link building strategies?
Over the final two weeks of 2011, we're celebrating the Best of 2011 by revisiting our most popular columns, as determined by our readers. One of the partners making six figures a year is Michael Buckley, writer, producer, and star of entertainment...
Over the final two weeks of 2011, we're celebrating the Best of 2011 by revisiting our most popular columns, as determined by our readers. The following update by Search Engine Watch's fan page has a title of Yahoo Search, which is pretty good.
Search Engine Watch readers are the first to get exclusive access to our Xmas Rankerizer game, a fun and addictive online holiday game that of course, incorporates the essentials of search and social.
