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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Creating content that speaks to the interests and personalities of your readers (or customers) is fundamental to developing great content. These are topics that have very high value to their readers, but that they struggle to produce enough of.

  2. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Tagging itself as a media company for the social age, BuzzFeed is one of today...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Excellent content has high audience value and points readers to other resources via cocitation. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging...

  5. How to Create a Social Media Editorial Calendar

    As the clock ticks down to 2013, we're celebrating the Best of 2012 by revisiting our most popular columns, as determined by our readers. For example, in the first three months you might map out to produce 40 pieces of content total that is divided...

  6. How to Create an Editorial Calendar That Will Grow Your Audience

    The point is to plan for pertinent content that draws readers in by delivering smart content consistently, turning your blog or social media presence to a standard resource. Consistent content updates thanks to an editorial calendar lead to more...