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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...

  2. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. As you plan out your company's visibility, think about how you can build thought leadership by including your...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Tagging itself as a media company for the social age, BuzzFeed is one of today...

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their readers. For example, if you blog about products for children, HitTail will suggest keywords that are coming...

  5. How to Create a Social Media Editorial Calendar

    As the clock ticks down to 2013, we're celebrating the Best of 2012 by revisiting our most popular columns, as determined by our readers. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news...

  6. How to Create an Editorial Calendar That Will Grow Your Audience

    The point is to plan for pertinent content that draws readers in by delivering smart content consistently, turning your blog or social media presence to a standard resource. Consistent content updates thanks to an editorial calendar lead to more...