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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Creating content that speaks to the interests and personalities of your readers (or customers) is fundamental to developing great content. In order to solve that mission for our customers and our readers, we need to do these research projects.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...

  3. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. As you plan out your company's visibility, think about how you can build thought leadership by including your...