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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    But Search Engine Watch readers, don't fall for this misconception. It means that search engines can access the blog content. Then write your blog content accordingly. When a blog evolves to millions of pages, blog owners need to create specific...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Creating content that speaks to the interests and personalities of your readers (or customers) is fundamental to developing great content. In order to solve that mission for our customers and our readers, we need to do these research projects.

  3. 4 Critical Elements of a Successful Content Marketing Team

    This wide expertise will serve them well as they get your content in front of as many qualified readers as possible. Is comfortable writing in different formats, from blog posts to white papers If you're focused on copy, blog posts, or articles...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam...

  6. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. As you plan out your company's visibility, think about how you can build thought leadership by including your...

  7. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    Think about things you’ve had to deal with recently; chances are, your readers have had to deal with them too. Simply throwing a post together that adds nothing to communal knowledge or is purely derivative won’t go down well with your audience and...