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  1. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Read any popular digital marketing thought leadership blog and you'd be bombarded with...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    But Search Engine Watch readers, don't fall for this misconception. The people who build blog templates might generate URLs (web addresses) that search engines can crawl. Blog optimization is no exception.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Creating content that speaks to the interests and personalities of your readers (or customers) is fundamental to developing great content. In order to solve that mission for our customers and our readers, we need to do these research projects.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...