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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    But Search Engine Watch readers, don't fall for this misconception. The people who build blog templates might generate URLs (web addresses) that search engines can crawl. Blog optimization is no exception.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Creating content that speaks to the interests and personalities of your readers (or customers) is fundamental to developing great content. In order to solve that mission for our customers and our readers, we need to do these research projects.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam...

  5. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. Blog posts As you plan out your company's visibility, think about how you can build thought leadership by...