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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and where they are also presented with additional content that may interest and engage them.

  2. Native Advertising for Small Business: The Missing Link?

    Small businesses have a hard time creating content that offers readers something truly valuable. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers. Make sure that if you do use content from other sites you modify it considerably to suit your site and its readers' tastes.

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch. Several times a week I get an email from a site owner who is asking whether they should disavow links to their...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    For example, readers who want to search for an exact topic on ClickZ.com can enter a query similar to the one below: The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create a content piece that you know will resonate and be a big hit with their readers, it’s much harder for them to say no. This is how people write naturally to add value to the story, so think about the readers and what they want to...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  8. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    And, as of August 6, Wikimedia says the notices affect more than 50 links directing readers to Wikipedia sites. In the wake of the "Right to be Forgotten" ruling in Europe, the Wikimedia Foundation, the non-profit organization that operates online...

  9. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Are we, as content creators, in danger of immunizing readers to strong headlines because of how frequently we use them? Are Readers Developing Headline Fatigue? Studies have shown that up to 80 percent of readers never make it past the headline...