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  1. Writing Your Way to the Top of Search and Social Results

    Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too long for the average reader’s attention span. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Your reader is smarter than you think. However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...