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Reader Content Advertising Explained

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  1. Content Ad Campaign Keyword Strategy Revisited

    No doubt a vigilant reader will find a better solution -- if that's you, e-mail me, or start a discussion in the SEW Content Advertising forum. The number one reason for content advertising campaign failure is because ads frequently appear on...

  2. SEW Experts: Content Advertising Explained - Part 3

    Content ads need to work harder than search ads to distract the reader's attention from the Web site content that attracted them in the first place. In today's Content Advertising column, "Content Advertising Explained - Part 3," David Szetela...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Other Cutts favorites include Google Reader, Gmail, Google Calendar, Yahoo Site Explorer, MSN's advanced search, Bloglines, and Ask Smart Answers. In 2000, a poster on Webmaster World claimed he'd "just gotten off the phone with Google" and he'd...

  4. Search Engines And Legal Issues

    By the way, I'm told from a reader that InfoSpace has a US patent (6,295,528) covering the use of DMA-targeting to provide localized results. The US Federal Trade Commission has made a landmark recommendation to the search engine industry that it...

  5. Google Dance Case Studies

    Reader Michael Helfand discovered that his FindGreatLawyers.com site can no longer be found in the top results for "illinois lawyers," a position it had held for about three months. Reader Jim Ingrum of SkateMall.com doesn't buy into the idea that...

  6. The Search Engine Report - April 2, 2003 Number 77

    If you have an RSS reader, you can use the link below to add our feed to your subscriptions. In this newsletter, I've done a series of articles that cover what RSS feeds are and how you can use them to read customized news and blog information, as...