Links need to provide value to the reader," he said. Media will be more likely to link to content that is compelling and provides information that goes beyond the original reporting. The latest Google changes have put a real emphasis on high...
No doubt a vigilant reader will find a better solution -- if that's you, e-mail me, or start a discussion in the SEW Content Advertising forum. The number one reason for content advertising campaign failure is because ads frequently appear on...
SEW Experts: Content Advertising Explained - Part 3Content ads need to work harder than search ads to distract the reader's attention from the Web site content that attracted them in the first place. SEW Experts: How to Integrate PPC and Display...
Remember, content ads need to work harder than search ads to distract the reader's attention from the "main attraction," the Web site content that attracted them in the first place. Since the ad reader is at the beginning of, or before, the sales...
Content ads need to work harder than search ads to distract the reader's attention from the Web site content that attracted them in the first place. In today's Content Advertising column, "Content Advertising Explained - Part 3," David Szetela...
Just like in traditional print advertising, your ads need to distract the reader's attention away from the articles and toward the ads. Remember: with search advertising, the reader of the ad is often at or near the end of a research-evaluate-buy...
Other Cutts favorites include Google Reader, Gmail, Google Calendar, Yahoo Site Explorer, MSN's advanced search, Bloglines, and Ask Smart Answers. In 2000, a poster on Webmaster World claimed he'd "just gotten off the phone with Google" and he'd...
Your wish is our command, Official Google Reader Blog So not only are they targeting the overall user experience on the landing page, but specifically the actual content on the landing page as well as how it relates to the ad itself.They also seem...
Going back to Matt Bailey's screen reader presentation, the type of unexpected impact due to inappropriate SEO reminded me of Mike Grehan's Google PageRank Lunacy article we ran last year. Relevant content in HTML text that can be read by search...
A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today. Can traditional consumer-facing marketing/advertising do anything to help...
Reader Q&A: October 2003 The Search Engine Update, Oct.http://searchenginewatch.com/_subscribers/ articles/article.php/3097101 Reader Q&A The Search Engine Update, June 17, 2002 http://searchenginewatch.com/_subscribers/articles/02/article.php/2152491
By the way, I'm told from a reader that InfoSpace has a US patent (6,295,528) covering the use of DMA-targeting to provide localized results. The US Federal Trade Commission has made a landmark recommendation to the search engine industry that it...
The marketing theory that explains the performance difference goes like this: Searchers using a search engine to buy products are focused and are farther into the buying process than the casual reader on a content site.
The marketing theory that explains the performance difference goes like this: Searchers using a search engine to buy products are focused and are farther into the buying process than the casual reader on a content site.
I was also emailed screenshots from a reader that show a results page almost exactly like that shown at Google Weblog. Reader Q you can't help who links to you. Just over a year ago, I wrote how AltaVista's paid inclusion program seemed to be...
Reader Michael Helfand discovered that his FindGreatLawyers.com site can no longer be found in the top results for "illinois lawyers," a position it had held for about three months. Reader Jim Ingrum of SkateMall.com doesn't buy into the idea that...
Reader Q&A: October 2003 The Search Engine Update, Oct.http://searchenginewatch.com/_subscribers/articles/article.php/3097101 The conference web site provides full session descriptions, and there's a special Session Itineraries page to guide you on...
Overall, it's nice to be available worldwide, but unless you've specifically created content targeting non-US and perhaps non-English speakers, don't expect to necessarily rank well in some of these other places.
The concept of detour traffic is explained more on this page. A key difference from that page is that exactly how directory listings has been shown was recently changed, as explained in this article. Any encrypted content will not be spidered.
If you have an RSS reader, you can use the link below to add our feed to your subscriptions. In this newsletter, I've done a series of articles that cover what RSS feeds are and how you can use them to read customized news and blog information, as...
