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  1. 7 Content Marketing Tips to Recover From Google Penguin

    Use proprietary, academic, and raw data. Emotional impact: The resource evokes a strong emotional response in the reader. If you tried to recover from a Google Penguin update by simply removing links and hoping that the penalty will be lifted, the...

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    There's been a real progression of academic interest in spam. Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial information retrieval" (essentially...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    I review several academic papers a year. There's been a real progression of academic interest in spam. Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies...