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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    A complete buyer profile of the reader you are targeting. Content topics around your keywords and reader questions. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Does every piece of content have value; does it serve a reader, author, and business purpose? Not every piece of content you produce is great. Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...