What is the action I want the reader to take? The purpose of the content on your website should be to inform your reader, rather than to attract search engines. A major mistake businesses often make when it comes to SEO is optimizing their website...
It shadows the reader as they move down the page, and it contains "share counts," which can help convey further trust, authority and popularity of an article for an audience. Publishing blog content on a regular basis can provide an organization...
What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have...
Branwen cites the shutdown of Google Reader as a sobering realization that people rely on products that “exist only at Google's sufferance. Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that...
If something looks interesting in your feed reader but you're running to a meeting, star it. My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. Sites can use this insight to adjust their editorial...
While migrating to a new RSS reader, The Old Reader, I realized that I couldn't transfer my starred items. Thankfully, reader gives an average posts / week for each feed, and I could work out how long I had been subscribed to each feed by looking...
It's that time again when we ask you, our valued Search Engine Watch audience, to give us your feedback in our annual SEW Reader Survey. For those of you who totally and completely honestly finish the survey, we will enter you into a prize drawing...
Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
What you told us – DiggAs Digg works on a Google Reader replacement, it shares survey results: 80 percent check Google Reader many times a day; 40 percent of users follow more than 100 feeds; 75 percent use it for both work and play.
Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when...
After drinking the SEO Kool-Aid, marketers recognize that their link building should be in the form of content that has real purpose and value to the end-reader. Serve the reader’s desire for news, facts and opinion – but use that opportunity for a...
Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what some...
Google didn't de-index Digg for announcing a Google Reader replacement. The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results.
The reader is reassured that they are not obligated. When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence: "All right, I’ll give it a try.
Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version. We've heard people say that RSS is a thing of the past, and perhaps in its...
This article will cover two broad areas and rely on you, the educated reader, to understand how these areas apply to you or you can ask questions in the comments below. In the age of social media the attention that business blogs used to have is...
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader (“Google Reader will not be...
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. An RSS Reader helps to support new topics by proof checking relevance in trusted publications.
Instead, add compelling and engaging images that have story appeal and evoke curiosity in the reader. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic shift in content attitude among...
