SEO News


  1. Writing Your Way to the Top of Search and Social Results

    Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too long for the average reader’s attention span. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Muradov, who says he also recently illustrated the Centennial Edition of James Joyce's Dubliners for Penguin Classics, notes both Joyce and Tolstoy "are careful and selective with words, allowing the reader's imagination to collaborate with the...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Here we can clearly see a cover line devoted to helping the reader get better at sex! Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress.

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    A complete buyer profile of the reader you are targeting. Content topics around your keywords and reader questions. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a reader's question, go on to Forleo answering the question in a...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Does every piece of content have value; does it serve a reader, author, and business purpose? Not every piece of content you produce is great. Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some...

  6. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...