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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Social media offers unprecedented access to cultivate relationships with customers, one at a time. Have you read Facebook's terms recently? The hype around Facebook and social media in general, appears to have dulled the senses of marketers and...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the deprecated UDID. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    So although we might be spending more time consuming and sharing content, marketers’ access to that time is increasingly limited. In conjunction with social media’s impact on content discovery, the smartphones and tablets we carry around with us...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then following, an algorithm update. We have nothing to worry about.then you should grab a cup of coffee...