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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. To read the full report, download it here. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. Having access to and knowing what topics are in...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries.

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    For an additional $25/90 days, you can get access to their library of 453 conversion case studies. Oli Gardner, the brain behind the post, went out of his way to read each tip listed. Their blog – although very rarely updated (think less than once...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Or maybe it's as simple as each time you read certain pieces of content on your site you...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. Finance-related information is often dismissed as boring and dry and a pain to read. Well, you'd be surprised to know how many people want to read about them, seeing as...

  7. Mobile Advertising Measurement: Winning the Long Game

    Achievement unlocked: The user has received access to a new achievement. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event.

  8. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience.