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  1. Mobile Advertising Measurement: Winning the Long Game

    Achievement unlocked: The user has received access to a new achievement. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event.

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience.

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. And then there's the Zpritz app, which says it will...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Folks who search this query on their mobile devices are probably looking for some quick information or a fast way to create an account that they can access via their PC later. You've probably read numerous articles in the past few years about the...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented properly on the devices and platforms that individuals have access to, the better success rate you will have in the...