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  1. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. For enterprise companies, the most effective ones typically involve a great...

  3. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Buyer Beware: Make sure you research the network or individual you will be...

  4. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. We implemented two strategies to reach our audience.

  6. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. This research is similar to a 2011 study which found that incremental ad clicks, across all devices...