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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    When it comes to monitoring the comprehensive social landscape, there are many solutions to choose from. More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least...

  3. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    We are not selling mobile separately," Carolyn Everson, Facebook's VP of global market solutions, explained during a press Qs was able to reach 98 percent of its Page's fans using Reach Generator. And mobile advertising has finally come to the...

  4. Generating Revenue From Outsourced Local Search

    Instead, they've turned to outsourced solutions to expand the strategic value of their online assets and cash in on online local search. Adding a digital local business directory to an affinity or utilitarian site helps increase the amount of time...

  5. Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool

    The perception that traditional branding metrics are not possible or meaningful for digital media is misguided," said Scott Howe, corporate vice president of the Advertiser and Publisher Solutions group at Microsoft.