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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  2. 10 Shocking Facts About Content Marketing Today

    Because blogging provides consumers with a down-to-earth view of what a business is all about. With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're currently in. The reason for this being that you're not just going...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Consumers seek out trusted expert content when considering a purchase. You can use content in connection with influencers to reach and connect to an impassioned audience. Much is hyped about the value and "magic" of social media marketing.

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.