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  1. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. When talking with attendees at mobile marketing conferences and events...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. The third and final tool from DoubleClick is purchase detail reports...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  4. 10 Shocking Facts About Content Marketing Today

    Because blogging provides consumers with a down-to-earth view of what a business is all about. With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding...