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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. The third and final tool from DoubleClick is purchase detail reports...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  3. 10 Shocking Facts About Content Marketing Today

    Because blogging provides consumers with a down-to-earth view of what a business is all about. With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  5. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're currently in. The reason for this being that you're not just going...