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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone began by talking about how content powers the customer lifecycle, and is the best way for you to engage with your consumers regardless of which stage of the lifecycle they're currently in. The reason for this being that you're not just going...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Consumers seek out trusted expert content when considering a purchase. You can use content in connection with influencers to reach and connect to an impassioned audience. Much is hyped about the value and "magic" of social media marketing.

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Consumers’ onsite experience should be as personal and as responsive as physically shopping in a well-designed store with a helpful staff,” said co-founder and CEO of BloomReach, Raj De Datta. At the same time, no one knows a business’s objectives...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    The most basic way to use Custom Audiences is to re-engage consumers who have visited your website, but left without converting. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...