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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease...

  2. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Today, we are finding it much more effective than classic display media...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Anyone uploading their creative content can reach the whole world and even make money. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app...