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  1. Search Top Priority Among SMBs [Study]

    In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey of SMBs that are known for investing more than typical SMBs on advertising and marketing.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships. The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to...

  4. 3 Building Blocks for Content and Search Marketing Success

    The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored content). It is a form of converged media that combines paid and owned media while allowing you to distribute and...

  5. Native Advertising for Small Business: The Missing Link?

    Combining a quality content marketing strategy with native advertising equals a larger reach and improved engagement. In the most basic definition, native advertising is paid content presented in the same format as all other content on the page.

  6. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. When talking with attendees at mobile marketing...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an...

  8. Last-Minute SEO - Here Come the Holidays!

    But what if you waited and now you won’t have the website visibility needed to reach your goals? Low-hanging = in reach. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from...

  9. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Connecting the dots to find desirable audiences across...