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  1. Pre-PPC Strategies For Launching a New Product

    Step 2: Figure out how to reach these market segments A market segment is useful to you only if you can reach them reliably and affordably. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    So when it comes to promoting a blog post, I'm usually looking for ways to get each painstakingly written blog post reach as many people as possible. Organic blog promotion is a tactic that trips up many content creators since there is rarely one...