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  1. How to Make Your Keywords Fit Your Marketing Messaging

    You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at the right phase of the buying process. This was further validated by our market research when we found more C-level...

  2. SEO Game Change: Are You Setting the Right Expectations?

    It's not that anything is out of reach, but if you've had a New York Yankees-esque winning season based on bad practices then you've been playing on borrowed time for a while. Maybe there's an analogy here about everyone playing their own position...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Reach: How many unique visitors saw your pins. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the...

  5. AdWords Image Extensions Bring Images to Google Search Ads

    And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. A picture can say a thousand words, and this is especially...