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  1. Writing Your Way to the Top of Search and Social Results

    When Facebook finally admitted that organic reach was down for many businesses, they explained why by pointing out that Facebook is dedicated to show only the highest-quality content and reducing the amount of spam-like content in the newsfeed.

  2. 3 Building Blocks for Content and Search Marketing Success

    It is a form of converged media that combines paid and owned media while allowing you to distribute and increase reach via earned media (social). The search-marketing environment that we live, communicate, and work in has changed rapidly from a...

  3. Native Advertising for Small Business: The Missing Link?

    Promoted posts amplifies this reach, so that content will get in front of as many followers as possible. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the...

  4. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. The average marketer uses 13 channels to reach its audience and meet its marketing objectives. Attribution continues to be a struggle for the modern marketer.

  5. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. With the rise of multi-device usage, it is not always...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But, each team will be required to take action in order to reach the end goal. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Since the days of Web 1.0, there have been many tactics that have...