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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    and "6 Ways.articles can readers tolerate before they reach headline fatigue? An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Put in the time to continue to foster these relationships and eventually you could reach the ideal point of being their go-to contacts within your industry. Turn to public relations. It's one of the most valuable online marketing strategies you can...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The example above shows 100 percent but sometimes you will reach sampling limits so the data will be slightly less accurate. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.