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  1. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. Take into consideration what you're offering your audience. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy.

  2. 5 Takeaways From the World Cup for Global Search Marketers

    My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating, "The best extra weight we've ever carried. If you're reading this, then it's highly unlikely that you...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You don't want to use Twitter to simply tweet out your content. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content marketing strategy instead of dishing out content hoping they would...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Tesco was in the midst of a controversy over using horse meat in its burgers and was fighting reputation fires all day, but forgot something important: they sent out a regularly scheduled tweet at the end of the day: "It's sleepy time so we're off...

  5. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Using this Tweet tool, you can look back to find your very first Tweet — or for that matter, anyone else’s. For examples, here's Google's first tweet: And here's the first tweet from Search Engine Watch: interview with Andrew Goodman previewing SES...