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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Many organizations send out monthly or quarterly emails with too much information about all the accomplishments they’ve made during that period, such as awards won, projects completed, new hires made, and so on.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    If you want others to know how much traffic you send, implement meta referrer During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or informational.

  5. How to Solicit Feedback from Prospects and Customers

    Don't just send an auto-response email thanking them for their feedback. If we're lucky, these messages arrive via some private medium, like email, phone or help desk. How Not to Ask How We're Doing If we're less lucky, our dissatisfied customers...

  6. How to Create a Social Media Friendly Landing Page

    Do the landing pages you send your social connections to reflect the channel culture they came from? Take into consideration what you're offering your audience. Community managers can create great little posts that entice and pique the curiosity of...

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Then when you send in your pitch, it will seem vaguely familiar but chances are low that they'll be able to remember exactly where they've seen you before. If the relationship is strong, you could then get the option to connect with them directly...