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  1. What is Mobile App Attribution & Why is it Important?

    To track users from Twitter you could send visitors to http://www.example.com/resources/? If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter...

  2. 5 Rules to Effectively Use Press Releases for Links

    Send Readers to Other Interesting Assets Send Your Press Release to Specific Sources Choose some individuals or local institutions to send your news to before you release it to the public at large. And if it's hard to accomplish and requires a lot...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Send Out a Press Release You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy enough for the school you’re targeting. They may not be as authoritative as larger Ivy League schools or major universities...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    You could send an email with a video of you demonstrating something or having a conference, but that doesn't allow for any interjections. Let's say you're based in Tennessee and there just isn't a good Japanese translator in town.

  6. Driving Consumer Insights With Mobile Analytics

    Did they send feedback to you? So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The next thing is to send really thorough emails, or, if you're on the phone, give really thorough explanations. You need your email to be thorough to the point where you feel like you could send it to your grandma and she could read it and...