You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales.
I can remember seeing people walking around conferences with Flip cams - now they're just using their iPhone or Android device – and shooting pretty nice video with them. Video is hot, hot, hot! This isn't news.
Like any digital platform, we're not going to be perfect but we will be much better," Facebook said. We are confident the immediate steps we're taking will result in a significantly improved approach to preventing these instances from occurring...
It’s your responsibility to ensure that you’re allowed to use a specific review in your ads. Endorsements and accolades from past and current customers are increasingly important to conversions. That's why Google AdWords announced review extensions...
Clearly this is important if you're using email as your key communication method also! A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth, but if you've met a truly gifted...
The most important thing, said Henley, is not to to focus on the SEO when you're writing. You're giving away information to people who aren't necessarily ready to buy. A couple tips though if you're thinking about the SEO side of things.
It is often much more interesting to re-use the acquired link value for the current top phone. Whatever product you're working on, phases from introduction to discontinuation are very common. Your link building efforts will be much more effective...
We're manually matching data right now and should have a marketing automation tool in place shortly to help take this over. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content...
The screenshot below is the welcome screen you will see, and if you look in the top right corner you can see that you can sign in easily once you're listing is created. If you don't have a Microsoft account, you're going to need to create one.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. There has long been issues with advertisers linking up their analytics data, particularly if they're under two different Google accounts...
We're able to go out and build great links with much less effort than we'd use for even an average site. Here's what I look for when a potential client contacts me for link building services – and if these aren't there, we're either having a...
If you're signed in to the Google Analytics account of your choosing, you can click the “Get Report” links in each section below for each of the reports. Then select the 2 stats you want to compare within the category tab you're in.
This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing, and how you're pacing against your client's goals. Each morning, millions of people log into their AdWords and Bing Ads accounts to...
If you're a beginner, one telltale sign of weak development is looking at how scripts are run. There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality...
We're glad to see it supports our long-held view that requiring search engines to suppress ‘legitimate and legal information' would amount to censorship. Google doesn't have to delete sensitive personal information from its search engine index...
My point is that keywords are how people remember you, so you need to think more about how they reflect what you do rather than how much they're searched when choosing the right ones for you. They're the biggest descriptor of your business, your...
Align your goals with your ad copy, landing pages, and website – and don't reward visitors for something other than what you're hoping for. We're forced to come up with crazy workarounds that, more often than not, require more campaigns, not less.
With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on...
The social video ecosystem is developing rapidly to meet changing consumer habits and brands can now embrace a multitude of platforms across a fragmented media landscape to reach and engage their audiences wherever they're discovering and sharing...
If you're unfamiliar with Google Grants, it's the nonprofit version of AdWords launched in 2003, which allows participating nonprofits to spend up to $10,000 per month in grants on AdWords. If you're thinking about applying for the program, Badlani...
