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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Does your brand support a cause, have an internship program, buy raw materials from sustainable sources? On the tablet version there is a way to put catalog pages into “favorites” but there is not a way, on the desktop or tablet version, to input a...

  3. How to do Awesome SEO Keyword Research for a Standard Website

    By dividing the search volume for the individual term by the total volume, you get down to focusing on the proportion of the total audience rather than the raw number of searches. Search volume data from the Google keyword tool is bullshit.

  4. Google Search Plus Your World: The Peer to Peer Evolution Continues

    For example: a search for “raw food cookbook” on Google yields several amazon and Barnes a raw food cookbook that doesn’t require tons of new equipment like spiral vegetable slicers and dehydrators and juicers, and that uses whole foods and doesn...

  5. Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]

    The full list of keywords, as well as the raw data and stats, can be found on the “Wikipedia Search Data for SEW” Google Doc. Websites positioned further down Google or Bing’s search results pages are less likely to be clicked on the further down...

  6. Facebook and Google Execs Equally Suck at Social Media

    Raw data: Searched for them on Facebook, looking for People and Pages, and filtering down to Palo Alto as their location and Facebook as their employer when they were a lot of results. Google search is as strong as it is because they actually use...