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  1. Conflicting PPC Trends: What They Mean & How to Fix Them

    Shift in order size/AOV: You may find that raw number of transactions has increased but AOV or order size has decreased. Remember, these aren't about “bad data” in your account, but when similar stats are trending in opposite directions.

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Does your brand support a cause, have an internship program, buy raw materials from sustainable sources? Data with values under 10 are omitted to insure user anonymity. And in doing so, you can deepen engagement, and hopefully, conversion.

  3. How to do Awesome SEO Keyword Research for a Standard Website

    By dividing the search volume for the individual term by the total volume, you get down to focusing on the proportion of the total audience rather than the raw number of searches. On the other hand, it’s the only real source of data on any keyword...

  4. 5 Ways to Make Web Analytics Data More Insightful

    Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in...

  5. Top 10 Web Analytics Segmentation Tips

    With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information. Web analytics data is vast and overwhelming, but it’s also...