Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
However the fact still remains that this industry is dominated by males – you only have to look around the networking events at most of the conferences to see the ratio of men to women at events – there are other factors to remember such as women...
Indeed, from a cost to returns ratio, the creative is arguably the most important part of a campaign. In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative.
Going old school, you can determine your “true” max CPC by multiplying your CPA goal by your conversion rates, then adjusting for the average CPC to max CPC ratio. There are 101 ways to get distracted with Quality Score and Share of Voice, but...
Percentage or Ratio Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Deep link ratio (index page, interior page, or deep link) Most link audits come about after realization of your decrease in traffic relating directly to shrinking conversions. Like most things in life, action comes out of necessity.
A catalog spread that will fill the available screen space at 100 percent magnification should have an aspect ratio of 32/21 in landscape. Tablet consumers have a high level of disposable income. If your company does a lot of its sales through...
Users on desktop devices have a higher click-to-visit ratio than mobile device users. Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel.
Specs: 16x9 aspect ratio; minimum width: 640px This post will examine some of the essential components to consider when creating a direct response funnel in YouTube. First, let’s take a look at a very important part of the path that deserves some...
So in the old days of Internet marketing you’d use impression against click-through rate to develop a conversion ratio. If the ratio is skewed to new visitors, however, you might be delivering good headlines, but not substantial content.
When your unnatural link ratio is way higher than your natural (organic) link ratio, it raises a red flag and Google starts watching your site more carefully. Not really – it’s all about Google today because Google is the most used search engine.
Square-ratio post image, that is recognizable even when small), followed by the CM crafting a compelling, ad-like update and link title, and finally managed by the marketing team. Image: Post image, ratio: square
This is huge ratio of inactive to active users. The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone).
To assign a score to your accounts, you can use the following formula (let’s call it the Account Score Ratio): Account Score Ratio = Current CPA / Ideal CPA What the Account Score Ratio Tells us Most clients have an ASR ratio between 4 and 7.
The ratio wasn't quite as high in developing regions such as Africa and South America but the numbers were still significant. English is still the most commonly used language online but it still represents only just over a quarter of total usage.
In many ways, search and social both occupy the earned media side of the, much discussed, paid to earned media ratio that CMO's covet. One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black...
This will especially be brought out by the aforementioned aspect ratio that allows for larger maps and better landscape viewing. As hotly anticipated, earlier this week Apple pulled the curtain back on the iPhone 5.
The author jumps around between different numbers of links, trying to make a point that out of all the links, only five were actual "search" results, leading to a claim that only 11 percent of the links are actual search results, then later...
The ratio of CAC to LTV is a quick read on the efficiency of your business and market. Consider the two ways you could hit a goal of a 2.5 ratio: If you work at a subscription based ecommerce company, you may rely on four key business metrics to...
PPC/SEO Brand Overlap Ratio Year Over Year Change Paid and organic search are the peanut butter and chocolate of the digital marketing world. One is good without the other, but when you put them together the combination is incredible.
