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  1. 7 Reasons Your Blog Sucks & How to Fix It

    How to fix it: Sure, work in a ratio of informational, keyword-driven topics for your blog, but don’t go overboard. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your...

  2. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Competition - Global search queries - Local search queries - Ad ratio - Google search network - Ratio in search queries - Approximate CPC - Local search trends However, Google will soon combine the Keyword Tool and Traffic Estimator into just one...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    However the fact still remains that this industry is dominated by males – you only have to look around the networking events at most of the conferences to see the ratio of men to women at events – there are other factors to remember such as women...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Percentage or Ratio Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  5. Google Catalogs Design Tips: How to Best Showcase Your Products

    A catalog spread that will fill the available screen space at 100 percent magnification should have an aspect ratio of 32/21 in landscape. Tablet consumers have a high level of disposable income. If your company does a lot of its sales through...

  6. Twitter Ads: Are You Wasting Money on Mobile?

    Users on desktop devices have a higher click-to-visit ratio than mobile device users. Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel.