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  1. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Even though search engines are used less for researching gift shopping during the summer months, there are pockets of high activity. After all, search marketing is about more than just marketing - making your site visible via search engines is good...

  2. Search, Social Media & the Offline Purchase

    These too are indexed by search engines (for the most part), and further fill out the online word of mouth picture. On the heels of this key strategic distinction, here's how to target the social media audience in search engines, guiding them in...

  3. Second Life Tinfoil Hat Theory, Part 6: The Search For A Better Search Engine

    Somehow it seems that talking about search engines would be simple. Since there's three different possible maturity ratings in Second Life, search became even more complicated still, needing to change results based on those parameters.

  4. Travel Search 2.0 -- Know Your Audience

    As the OTA's and the meta travel/comparison engines have become so firmly entrenched, the only thing to do is build upon the experience and create added value around the basic layer of content you have.

  5. The Local Search Landscape

    Search Engines – The major search engines vary in the kinds of products they offer specifically for local advertisers. Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore...

  6. Shopping Search Engines and Consumer Trust

    Shopping search engines pioneered the idea of displaying an online merchant's reputation based on ratings provided by shoppers who actually bought products from a merchant. How do the shopping search engines prevent merchants from gaming their...