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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Ratings You have to create dynamic web experiences that quickly encourage customers to convert.

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  3. Fake Online Reviews Cost 19 Companies $350,000

    A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients they post reviews for. One of their investigators claimed to be a business owner who is the victim of unfair...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    And as part of that campaign, the company decided to build links to my client's website to "increase the visibility" of his services. That company was helping promote some of my client's services and ended up launching a campaign in the fall of 2012.

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party endorsements and/or media coverage. Some are geo-local, some by reviews and ratings, some by brand...

  7. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of...

  8. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    As brands, products, and services are increasingly inserted in entertainment, the chance for integration with social entertainment experiences increases. Real-time exclusive deals and offers are a clear path forward when looking at the impact...