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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Content (articles, reviews) Advertising Value - Search Web Traffic Referrals: e.g.social...

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party endorsements and/or media coverage. Some are geo-local, some by reviews and ratings, some by brand...

  3. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    Clicking 'compare' will enable you to handpick the companies or seo tools you are considering and compare them directly, whilst clicking 'see details' will bring up a full list of their services, address, phone number, ratings and reviews, notable...

  4. 8 Elements to Test in User Reviews

    Going beyond average stars and ratings, the following website does a great job of summarizing reviews against the most important product dimensions and splits them up by pros and cons: Reviews are an incredibly powerful tool to use to your...

  5. Making Big Data Smart: A 360-Degree Online View of a Business

    From ratings and reviews to photos, recent deals and check-ins, local business content is abundant and continuing to grow as new social and mobile apps are launched. It’s no secret that companies can use the wealth of data that they generate in the...

  6. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    These reviews are strictly being done based on page quality. Also, ratings aren’t assigned based on a query. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results.

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social shopping apps have sprung onto the scene and are taking care of the first two points.percent of consumers use their mobile phones to check for sales and specials (Source: PowerReviews Study) percent of consumers have checked ratings and...