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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman points out that this ruling only deals with Yelp and extortion claims. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid...

  2. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. Do find ways to add shorter polls or "temperature checks" within content pieces - these could be ratings...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    For advanced users, customizing or editing these templates can help answer tough questions that need more data points in order to see the entire picture. Using the ratings and reviews, you can see what has been helpful for other users and which...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  5. Making Big Data Smart: A 360-Degree Online View of a Business

    A search platform's ability to bring in all disparate points of information about a business is necessary for big data to take the local search industry to the next level. From ratings and reviews to photos, recent deals and check-ins, local...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social shopping apps have sprung onto the scene and are taking care of the first two points.percent of consumers use their mobile phones to check for sales and specials (Source: PowerReviews Study) percent of consumers have checked ratings and...

  7. Nomenclature: The Industry Case For and Against SEO

    Personally, social media marketing and content creation are my stronger points. However, there are those who will try to be everything to everyone, offering a myriad of services all within the definition of SEO, even though only one or two points...