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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  2. Making Big Data Smart: A 360-Degree Online View of a Business

    A search platform's ability to bring in all disparate points of information about a business is necessary for big data to take the local search industry to the next level. From ratings and reviews to photos, recent deals and check-ins, local...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social shopping apps have sprung onto the scene and are taking care of the first two points.percent of consumers use their mobile phones to check for sales and specials (Source: PowerReviews Study) percent of consumers have checked ratings and...

  4. Nomenclature: The Industry Case For and Against SEO

    Personally, social media marketing and content creation are my stronger points. However, there are those who will try to be everything to everyone, offering a myriad of services all within the definition of SEO, even though only one or two points...

  5. Search, Social Media & the Offline Purchase

    Dig Into the ROPO Pain Points It's not just about the ratings; these sites are loaded with very specific feedback coming from reliable sources (contributors already volunteer their time to post, so they are self-motivated to represent their...