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  1. Google Maps Adds New Features and Brighter Colors

    Google Maps has been traditionally used to help people get from point A to point B. Now, mobile users can gain instant access to images, reviews, ratings, and more for a particular location. In order to better serve its mobile customers and compete...

  2. Can Groupon Break Into the Search Market?

    Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and...

  3. The Evolution of SERPs and User Behaviors

    If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point. If you’ve got them, mark them up with Schema for star ratings in SERPS

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    While you don't have to make a point of updating something every single day, just make sure it's relevant to the time of year, and you keep your dates updated. In the recently publicized Google Search Quality Ratings Guide, the handbook used by...

  5. Sequencing the DNA of the Perfect Comment [Study]

    They were asked to select one of four sample articles, whichever one they were most interested in reading, and given 16 comments from the selected article, one at a time, and asked to rate them on a 5-point scale against nine separate criteria...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Our best recommendation here (at least at this point in time) is to pay specific attention to image tagging with keywords and geo-spatial information. Google Voice Search: Voice search sources results primarily from the main Google index and while...

  7. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW, according to SEL: Google Seller Ratings is the obvious way Google could influence merchant rankings in SERPs. If a first-time shopper on Google Shopping sees two...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also sometimes known as Cost-Benefit Analysis, has a $0 "break even" point. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account...