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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Include links to author's social media accounts SMO is a conversion optimization activity for social media, so you need to identify...

  4. The road to a quality Street

    Brokers look at news and exposures as reported in the media. Couzens: Various methodologies can be used to analyse the creditworthiness of an issuer – credit ratings and CDS levels, as well as proprietary analysis, are used.SP: How important is...

  5. Most Corporate Social Media Efforts Will Fail

    Social media can be a very effective way to get instant feedback that's more "true" than even a focus group could give. These are recipes for failure in social media. If one department is responsible for the social media efforts and they are just...

  6. Highlights from the SEW Blog: March 17-21, 2008

    Mahalo Adds New Social Search ToolsMy Mahalo is a service, currently in beta, that allows users to import their ratings and reviews from other social media sites, and share them with contacts on Mahalo Social.