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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Include links to author's social media accounts SMO is a conversion optimization activity for social media, so you need to identify...

  4. Search Week in Review for Oct. 30, 2010

    Social Media Increases Small-Business Exposure - eMarketer Only 13% of Visitors to Media Company Homepage Watch Pre-roll Video Ads By Jonathan Allen Video Sharing Analytics company, Tube Mogul conducted a little investigation to discover "what...

  5. Most Corporate Social Media Efforts Will Fail

    Social media can be a very effective way to get instant feedback that's more "true" than even a focus group could give. These are recipes for failure in social media. If one department is responsible for the social media efforts and they are just...

  6. Highlights from the SEW Blog: March 17-21, 2008

    Mahalo Adds New Social Search ToolsMy Mahalo is a service, currently in beta, that allows users to import their ratings and reviews from other social media sites, and share them with contacts on Mahalo Social.

  7. Stop Press: Google News Edges Past Yahoo News in UK

    I intend to ask him, "Can the flap of a butterfly's wings in the Googleplex set off a tornado in the top UK news and media sites? Telegraph Group On September 11, 2007, I reported that Newsknife had already found dramatic changes in Google News...