SEO News

Ratings Engine Reviews

  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. Search destinations will diversify as well – most brands must focus on apps from the major...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. These reviews are strictly being done based on page quality. Also, ratings aren’t assigned based on a query.

  6. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. If you’re good enough to get four or five star average ratings, you’ll pre-emptively reinforce your image on the post-sales side of the equation.