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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Davis notes that many of these are "unconfirmed assumptions from dealing with the shopping engine on a daily basis for more than 6 years": Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. Live television events are seeing some of the highest ratings in years and social media brings a level of community and connection to TV watching the likes...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to...

  4. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. Also, ratings aren’t assigned based on a query. A new version of Google’s human rater handbook has hit the web.

  6. Nomenclature: The Industry Case For and Against SEO

    According to Adam Epstein, President/COO at adMarketplace, the fundamental problem with SEO is – and has always been – very simple: effective SEO relies on the stability of search engine results, but since the search engine gets no value out of...