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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Survey results and ratings It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search.

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Using the ratings and reviews, you can see what has been helpful for other users and which dashboards have not provided value. Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Customer reviews and product ratings: Forty-eight percent of online shoppers were influenced by online reviews and ratings, which was a 45 percent increase over 2012. For in-store shoppers, 37 percent were influenced by reviews and ratings while an...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still...

  7. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your Money or Your Life".