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  1. The Evolution of SERPs and User Behaviors

    If you’ve got them, mark them up with Schema for star ratings in SERPS Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. The owners of the Santa Barbara, Calif.based Cats and Dogs animal...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Survey results and ratings It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search.

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Using the ratings and reviews, you can see what has been helpful for other users and which dashboards have not provided value. Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions...