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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Upon digging into the ratings, I noticed a review that said, "profile link spam". I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin...

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google also has no data on Joe's Shirts without any Google Seller Ratings, another knock against them. Google Seller Ratings is the obvious way Google could influence merchant rankings in SERPs. If a first-time shopper on Google Shopping sees two...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Check out these handy formulas for calculating tangible social media benefits...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party endorsements and/or media coverage. Some are geo-local, some by reviews and ratings, some by brand...

  5. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    Clicking 'compare' will enable you to handpick the companies or seo tools you are considering and compare them directly, whilst clicking 'see details' will bring up a full list of their services, address, phone number, ratings and reviews, notable...