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  1. Facebook Graph Search Local Search Ranking Factors

    Say what you will about Facebook – I think it takes a smart approach to star ratings. And by the way, the ratings you see are not from Yelp. I know there's a lot of confusion about where the actual star ratings come from, so it's important to...

  2. UbiquiTV: Video Fragmentation is the New Reality

    I recently read an amusing history of "fascinating" TV ratings facts. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How...

  3. 7 Ways to Get More Organic Search Clicks

    Rich Snippets markup provide the ratings, reviews count, and price range. The next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search...

  4. What the Brazil Butt Lift Can Teach Us About Personas

    Reviews and ratings using a combination of stars and displaying how many other people have reviewed the product. Turns out, you actually can.at least when it comes to your landing pages. In order to appeal to different buying modalities, you must...

  5. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    Clicking 'compare' will enable you to handpick the companies or seo tools you are considering and compare them directly, whilst clicking 'see details' will bring up a full list of their services, address, phone number, ratings and reviews, notable...

  6. How to Use Google+ Local to Get New Customers

    Reviews are scored on a 30-point Zagat scale, which is derived by averaging individual user ratings, based on a 3-point scale and multiplying by 10. Yet, many small businesses still aren’t sure how to take advantage of Google+ Local.

  7. 8 Elements to Test in User Reviews

    Here’s an example from Bloomingdale's who use purple hearts instead of yellow stars for product ratings: Going beyond average stars and ratings, the following website does a great job of summarizing reviews against the most important product...

  8. Making Big Data Smart: A 360-Degree Online View of a Business

    From ratings and reviews to photos, recent deals and check-ins, local business content is abundant and continuing to grow as new social and mobile apps are launched. It’s no secret that companies can use the wealth of data that they generate in the...