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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Adjust your ad copy, keywords, and bids to match your expected return on investment (ROI). Some B2B advertisers prefer to go completely dark during the holidays – either because their conversion rate falls off, or because they’re not staffed to...

  2. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to...

  3. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Because though it has immediate return, you never stop paying for paid...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Feel free to try it out, get some call conversion data, and then return to your normal phone numbers once you feel you understand what is working and what should be paused or eliminated. In the example below, using AdWords Call Extensions, you can...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. A good tip is to try building upon elements from your best-performing...