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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). It's one of the reasons I highly recommend implementing adjusted bounce rate (ABR) via Google Analytics.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. A good tip is to try building upon elements from your best-performing...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you complete the setup process, you can return to this tutorial to begin the process of implementing adjusted bounce rate. By the way, you would be surprised at how much your bounce rate percentages can drop for specific pieces of content when...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In web marketing, multiple channels work together to boost return on investment. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was...