When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Naturally, the click-through rate goes way down quite rapidly for results in the second position...
By marking up your webpages with microdata, you can provide detailed information to Google and in return your search results can help users recognize when your site is relevant to their search resulting in more clicks.
Schottmuller shared two staggering stats: percent of consumers are unlikely to return to a slow-loading mobile site.percent of consumers are going to turn to a competitor's site after a bad mobile experience.
What's great about testing, Cutroni said, is that you can automatically increase the return on a lot of things you're doing today. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different...
Doing keyword research for local business is a challenging but high return activity. Click-through rate from search results Whereas Places was a static listing, Local is dynamic and social. A well-optimized Google+ Local page can benefit your...
Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment. To effectively attack this problem, marketers should optimize reach and demand-attraction, while freeing up marketing...
For the first time, to been shown almost instantly the exact return on our marketing investment. Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). The chances of controlling that click goes up substantially and even if their...
These shifts will occur until CPC will stabilize where both suppliers (Google) and buyers (advertisers) are satisfied with the return on paid search. That price point will be the point of break-even, where the investment in paid search (CPC) will...
For this reason visitors trusted us and would bookmark the site to return later. In the first 6 months our returning visitor rate was just over 70 percent. We were operating based on a modified version of my keyword evaluation model – but we also...
A few stats to back this up: percent say that they’ve encountered a website that was too slow to load on a mobile device.percent of mobile Internet users visited a website that crashed, froze, or resulted in an error.percent of mobile users have...
Investopedia: Definition of 'Return On Investment - ROI' Investment Return ROI can only be calculated AFTER the investment has yielded a return. Return on Investment (ROI) Keep in mind that the calculation for return on investment, and therefore...
Traffic that doesn't immediately convert can still be valuable, and it can lead to a conversion later, whether it's through a return visit to your website or a purchase in a store, for example. However, with a bit of thought and effort, it's easily...
Transactions Increase – But Return on Investment (ROI) Decreases Click-Through Rate Increases – But Conversion Rate Decreases Error on landing page: You may see an increase in CTR but conversion rate doesn't follow due to a tracking error.
Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to return to the base numbers of the past. Click-Through Rate (CTR) Conversion Rate (CR) This will give you the best insights into how your core...
The SES advisory board is still hard at work putting the finishing touches on the agenda and speakers, making sure you’ll be provided with the freshest and most up-to-date sessions you’ll find anywhere so you can upgrade your skills and return to...
Let's return to our example of the New York real estate agent. In one case a tweak to a client's title from the lengthy, keyword-rich title that took them to number one with a low click-through rate saw the client drop from first to third in the...
Marketers who leverage robust attribution frameworks will have more successful and efficient marketing allocations and better results and return on investment. Smartphone penetration is now higher than 50 percent in the U.S.and with falling device...
If you're spending money on GDN, and if your product is a general consumer product, you can get more on Facebook for less money and higher return. Their product is a general consumer product, and Facebook traffic's conversion rate beats GDN hands...
The engagement and return won't be there. Funny photos, memes, jokes, anecdotes or deals are shared and reshared on Facebook at an alarming rate. Setting yourself up for success will make all the difference.
