Any metrics which return an average would help with analysis, as those with high / low visits would be skewed and make the report misleading. If you have a poor conversion rate in Los Angeles compared to San Francisco (two cities in the same state...
Promote content to all appropriate audience segments and target markets for maximum return on each piece of content. Overland explains, "A couple key metrics to measure ad fatigue are click through rate and conversion rate.
Advertisers are willing to pay a lot of money for those words because they expect their return to be commensurately high. If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again.
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Doing this will increase the stickiness of the internal pages and dramatically increase the conversion rate.
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Displaying these products plants the seeds of interest for future purchases as it shows your customer that they should return soon. Improving your conversion rate is one of the most important tactics in your SEM toolkit.
When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Naturally, the click-through rate goes way down quite rapidly for results in the second position...
By marking up your webpages with microdata, you can provide detailed information to Google and in return your search results can help users recognize when your site is relevant to their search resulting in more clicks.
Schottmuller shared two staggering stats: percent of consumers are unlikely to return to a slow-loading mobile site.percent of consumers are going to turn to a competitor's site after a bad mobile experience.
What's great about testing, Cutroni said, is that you can automatically increase the return on a lot of things you're doing today. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different...
Doing keyword research for local business is a challenging but high return activity. Click-through rate from search results Whereas Places was a static listing, Local is dynamic and social. A well-optimized Google+ Local page can benefit your...
Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment. To effectively attack this problem, marketers should optimize reach and demand-attraction, while freeing up marketing...
For the first time, to been shown almost instantly the exact return on our marketing investment. Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). The chances of controlling that click goes up substantially and even if their...
These shifts will occur until CPC will stabilize where both suppliers (Google) and buyers (advertisers) are satisfied with the return on paid search. That price point will be the point of break-even, where the investment in paid search (CPC) will...
For this reason visitors trusted us and would bookmark the site to return later. In the first 6 months our returning visitor rate was just over 70 percent. We were operating based on a modified version of my keyword evaluation model – but we also...
A few stats to back this up: percent say that they’ve encountered a website that was too slow to load on a mobile device.percent of mobile Internet users visited a website that crashed, froze, or resulted in an error.percent of mobile users have...
Investopedia: Definition of 'Return On Investment - ROI' Investment Return ROI can only be calculated AFTER the investment has yielded a return. Return on Investment (ROI) Keep in mind that the calculation for return on investment, and therefore...
Traffic that doesn't immediately convert can still be valuable, and it can lead to a conversion later, whether it's through a return visit to your website or a purchase in a store, for example. However, with a bit of thought and effort, it's easily...
Transactions Increase – But Return on Investment (ROI) Decreases Click-Through Rate Increases – But Conversion Rate Decreases Error on landing page: You may see an increase in CTR but conversion rate doesn't follow due to a tracking error.
