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  1. Battling Click Fraud is Important for All Involved

    The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2 percent. The overall industry average click fraud rate grew to 17.1 percent for Q4 2008.

  2. SearchDay | Yahoo's New Era

    The click fraud rate grew slightly year-over-year. Here are the primary findings: The overall industry average click fraud rate grew to 17.1 percent for Q4 2008. Today's Top Story: KevinRyan Yahoo's New Era SEW EXPERTS: SEARCHING FOR MEANING...

  3. Click Fraud Increased Slightly in Q4 2008

    The click fraud rate grew slightly year-over-year. The overall industry average click fraud rate grew to 17.1 percent for Q4 2008. That’s up from 16.0 percent in Q3 2008 and from the 16.6 percent rate reported for Q4 2007.

  4. SearchDay | Zappos + Twitter = Innovative Success!

    The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2% reported for both Q2 2008 and Q3 2007.The average click fraud . Today's Top Story: SageLewis Zappos + Twitter = Innovative Success!

  5. Click Fraud Declines Slightly in Q2 2008

    The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2% reported for both Q2 2008 and Q3 2007. The average click fraud rate of PPC advertisements on search engine content networks was 27.1 percent, down from 27.6% in Q2...

  6. Yahoo Q3 2008 Earnings: It Ain't Pretty

    The Company's goal is to reduce its current annualized cost run rate of approximately $3.9 billion by more than $400 million before the end of 2008. I'm not really sure how much the economy can really be blamed for how dismal the news was.

  7. SearchDay | What You Need to Know Before Committing to SEO

    SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers Posted by Nathania Johnson Oct 7, 2008 E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting...

  8. Yahoo Rebrands AMP as APT and Launches

    Powerful rate card tools for improved yield management Well, it's Q3 and AMP was launched this week at Advertising Week in New York. Except, it's not called AMP anymore. It's been rebranded as APT. Jon Hamm, star of the AMC Drama Mad Men which is...