The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. There has been 50 percent growth in video streams since Q1 2011.
The jump would represent a growth rate of over 18 percent over the next five years. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Google's Stunted Growth Bounce rate and traffic data mixed on-page with off-page). Regarding the on-page factors Google will try to understand and rate the following: One of the side effects of Google's various updates is a new business model...
Google’s overall growth is predicated on relevancy to earn trust and performance to drive revenue. Your keyword’s past click-through rate (CTR) Quality score isn't lip service or heresy; it matters deeply and changes focused on improving these...
Black Friday showed lower YoY revenue growth compared to other key days but still delivered a healthy increase of 24 percent. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20...
Growth (audience). Rel=Author is key as part of the growth of AuthorRank. We know how days of the week or hours of the day affect email open rate and social sharing and it’s the same with content publishing.
The report, released jointly by Econsultancy and SEMPO, also shows a projected growth rate of 13 percent for 2013. Marketers continue to struggle to measure ROI, especially those trying to correctly attribute revenue to search-related activities.
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...
They predict a compound annual growth rate of 21 percent, increasing from $3.8 billion in 2011 to $9.8 billion in 2016 in the U.S.alone. Better performance, coupled with richer formats and creative elements, like video, will be the principal social...
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. Still, 15 percent is twice the rate of growth when comparing Q1 2010 to Q1 2009 - which the IAB measured at 7.5 percent.
Local advertising spend is expected to experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion, according to local media space advisory group BIA Kelsey.
The leap would represent a compound annual growth rate of 21 percent. That growth is to a great extent thanks to better geotargeting capabilities from social networks, notably Facebook and Twitter. Better performance, richer media and wider...
Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e.search, display, SMS, video). But in parallel, premiums on locally targeted mobile advertising will boost the dollar...
Spend and cost-per-clicks would likely see an increase as well based on the growth in click volume. Moreover, impressions may potentially increase at a higher rate than clicks and negatively impact click-through-rates.
Ken Barber: We direct companies to look at their website analytics for the percentage of traffic from mobile devices, and more importantly, the growth rate of this percentage. I’d say yes – but with what we are witnessing today, it’s no wonder...
KPIS like links, rankings and search traffic as well as likes, fans, friends, followers, network size, rate of growth and such are all useful measures of progress that can lead to business outcomes. I talk about this in Optimize where KPIs are...
SEO trend analysis, including month to month and year over year measurements that demonstrate growth and improvements. Conversions and conversion rate from organic search engine traffic. Clearly, while lead generation and revenue/sales are top...
