BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Better performance, coupled with richer formats and creative elements, like video, will be the principal social ad market growth drivers,” said Jed Williams, analyst and program director, Social Local Media, BIA/Kelsey, at the time.
Local advertising spend is expected to experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion, according to local media space advisory group BIA Kelsey.
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. BIA/Kelsey defines social media advertising as money spent on advertising formats across social...
This forecast is in line with one from BIA/Kelsey, released in February, which predicted mobile ad spend woud hit $1.19 billion this year. The increase in smartphone ownership coincides with a significant increase in mobile ad spending, which...
Last month, BIA/Kelsey released its annual mobile forecast. Many other mobile predictions and forecasts can be found on BIA/Kelsey's home page, during its upcoming ILM East conference, and on a webinar held earlier this week (free replay available...
Mobile + Email: WHERE Ties up With Constant Contact - BIA/Kelsey This growth rate represented the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.
Yellow Pages is set to benefit from the global growth of digital offerings and will derive 39% of its revenues from "video, SEM/SEO, mobile, social and reputation management" by 2014, according to a study by research firm BIA/Kelsey.
