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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of scale with more than 20 million visitors a year ago. One might wonder how BuzzFeed has been able to achieve such an impressive...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The close of 2013 represented just over a year of the service running in...