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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of scale with more than 20 million visitors a year ago. One might wonder how BuzzFeed has been able to achieve such an impressive...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...