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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. Too many ads and making it too difficult for people to find content they're looking for...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Crawl the Landing Pages for More Data In addition to manually analyzing those URLs, crawl them with a tool like Screaming Frog. For example, bounce rate can be a telling story. If a page received 17,400 visits during the pre-Panda timeframe, and it...

  3. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    They’ve made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent. Pierre Far, a webmaster trends analysts, has announced that...

  4. Top Google Website Optimization Resources

    Webmaster Tools - Crawl Errors The Crawl Errors report is is one of my favorites offered in Google Webmaster Tools. The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and...

  5. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Another thing you can do to help your crawl efficiency is to monitor your indexation accurately by using segmented XML files ‐ you...

  6. SEO & Website Redesign: Relaunching Without Losing Sleep

    Run a site spider crawl of the live site to get a good list of URLs on the current site. Note the bounce rate, time on site, pages per visits, and goal completions. SEO Redesign: Teamwork First It should go without saying, but SEOs, developers and...