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  1. Small Business Social Media: 3 Tips to Get Started

    Explore each of the big five social networks and see if your competition, or related product/service providers are doing well there. Networks These days we're seeing whole salaries, and departments even, dedicated to the outreach on a variety of...

  2. The Quick Guide to Developing Customer Personas

    Use networks like HARO. The bigger the better, as the response rate for surveys tends to be low. While you should email a survey regardless of how many customers are on your list, a healthy pool would include 2,000 to 5,000 recipients so even if...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Test your branded keywords and test your clients’ branded keywords to see if they return the expected search results on these social networks. It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that...

  4. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    As the top social networks grow and new social networks are created, new and innovative advertising opportunities will present themselves. Sitting at the top of a hill and screaming about your brand is no way to approach social media, but when done...

  5. 5 Ways to Improve Social Engagement in Mobile Apps

    After a user uploads and filters a photo, the user is then presented with a series of call-to-actions enabling them to share in varying social networks. It’s becoming perfectly clear that Facebook and Twitter are going to be mega-platforms that...

  6. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Make Sure You are Found In People’s Bubbles: This might seem obvious, but as a first step make sure you have a regular presence sharing content in the social networks so that you give yourself the best chance of being found wherever people’s...

  7. How to Google-Proof Your Small Business SEM Strategy

    Those foolish enough to be completely reliant on one of the blog networks that Google took down have learned this lesson the hard way via rapidly falling rankings. Some high profile Blog networks were de-indexed entirely from the Google database in...