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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This is a big deal because mobile networks are configured to take 0.5 seconds per request. Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event...

  2. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Which social networks are these marketers active on? The study looked at what other social networks marketers are on aside from Twitter; Instagram and YouTube came in at a tie at 45 percent: In fact, of the marketers studied, they shared mainstream...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. Tweets that included a link anda hashtag, showed the highest engagement rate of any other type of tweet. During the last State of the Union address (#SOTU), the...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). Video content drives conversions: Mass video consumption within the media and...